Hey, I'm Zoei
I'm a marketer who has spent the last 10 years in B2B SaaS in demand generation, brand, and field marketing. I've previously worked across biotechnology, UX research, healthcare, and education industries.
My professional past lives have been driven by curiosity. I've been lucky to work in roles across the marketing org from growth, product, customer, event, and marketing ops. In doing so, I've gained the systems-level knowledge to bring ideas to fruition and rapid iteration.
I've always been a creative at heart. As a part-time potter, I'm at the pottery studio on the side perfecting my craft for the perfectly imperfect kyusu teapot.
Featured projects
Roebling GTM
Roebling
Led marketing at Roebling, building the marketing function from 0 to 1 and led the Synonym to Roebling rebrand ahead of the July 2026 self-service launch.
Led marketing at Roebling, building the marketing function from 0 to 1 and led the Synonym to Roebling rebrand ahead of the July 2026 self-service launch.
Community Building & Engagement
Outdoor Color Crew
Co-founded Outdoor Color Crew in 2024, a collective built to help people of color experience the outdoors through meetups and social activities, and led its marketing and partnership strategy from launch.
Co-founded Outdoor Color Crew in 2024, a collective built to help people of color experience the outdoors through meetups and social activities, and led its marketing and partnership strategy from launch.
Article on Sustainable Rubber
Climate Drift
Authored a long-form article for Climate Drift exploring sustainable rubber innovation within the climate tech accelerator ecosystem.
Authored a long-form article for Climate Drift exploring sustainable rubber innovation within the climate tech accelerator ecosystem.
People Nerds Webinars
dscout
Built and scaled the People Nerds webinar program from scratch, growing it into dscout's highest driver of leads and a go-to resource for the UX research community.
Built and scaled the People Nerds webinar program from scratch, growing it into dscout's highest driver of leads and a go-to resource for the UX research community.
People Nerds Virtual Conference
dscout
Produced and branded dscout's fully virtual People Nerds user conference, bringing together the UX research community online.
Produced and branded dscout's fully virtual People Nerds user conference, bringing together the UX research community online.
People Nerds Conference
dscout
Designed and executed the in-person People Nerds conference, an immersive brand experience for the UX research community.
Designed and executed the in-person People Nerds conference, an immersive brand experience for the UX research community.
Scout Stories
dscout
Collaborated with internal and external stakeholders to produce Scout Stories, a content series spotlighting UX research insights and the dscout community through video and editorial.
Collaborated with internal and external stakeholders to produce Scout Stories, a content series spotlighting UX research insights and the dscout community through video and editorial.